Search engine optimization

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Search engine optimization can considerably increase traffic to your web site
A properly optimized web site will greatly improve the probability of Internet users finding and then visiting your web site.

Here at Interweb Sitedesigns we do not believe in sales hype such as promising our clients number one rankings and thousands of visitors each month and we certainly do NOT guarantee that any web site optimized by us will achieve top ranking positions.

Although these two goals are not entirely impossible, they certainly do not happen over night and they definitely CANNOT be guaranteed.

WAIT, before you close this page and go off to find a search engine optimization - web site design company that CAN guarantee you top rankings and thousands and 'thousands' of visitors to your web site, please read on.

A common myth about search engine optimization
Myth
A search engine optimization company can GUARANTEE you a top ranking in search engine results
Fact
The fact of the matter is that guaranteed rankings can only be achieved by paying for placement, paying for placement is not search engine optimization it is online marketing.

Many search engine optimization companies use underhand search engine optimization techniques such as promoting keywords not directly related to the web site in question, keyword stacking, hidden text, hidden links, transparent images, cloaking.......the list goes on.

Now while these techniques can give a web sites ranking in search engine results a boost in the short term , they can also get your web site blacklisted and banned from search engines altogether as they are considered to be spam techniques.

Advice
Not all search engine optimization companies practice spam techniques but some do. Be very careful and find out as much information as possible about the techniques that any search engine optimization company use before handing over your hard earned money. Also be very wary of companies that GUARANTEE you top ranking positions. There are only a limited amount of top ranking positions in search engine results for any specific keyword/phrase.

Interweb Sitedesigns guarantee to our clients
Our guarantee to you is that we will use our extensive knowledge and expertise to do everything in our power to make your web site design as visible, as search engine friendly and as easy to find as possible.

All the search engine optimization techniques used by us are proven, tried and tested techniques that are considered to be good practice and will increase your web sites online visibility.

We will first research what keywords Internet users are using to search for the products, services or information that your web site provides. This gives us a solid foundation to base our optimization on.

We will then analyze this keyword list and find the most popular and targeted keywords in relation to your web site. This will give us a targeted list of keywords that we will base most of our efforts upon.

We will then concentrate on optimizing several elements of your web site, including but not limited to and in no particular order:

• Meta tags
• HTML
• Hyperlinks (internal and external)
• Page titles
• Image alt attributes
• Page descriptions
• Content copy
• Layout

Other factors need to be taken into consideration when optimizing a web site to be more search engine friendly such as Frames, Flash and JavaScript all of which are not that search engine friendly. That is not to say we steer clear of these technologies altogether as there are workarounds, but they definitely need to be taken into consideration.

Once optimization is complete we will then submit your web site for inclusion in several major search engines including Google, Yahoo and Dmoz.

If your web site is already listed then it is a matter of waiting for the various search engine spiders to crawl your web site and update their records to reflect your new web site.

One of the best ways that you can improve your search engine ranking is to get other web sites to link to your web site, this is an ongoing process that we recommend that all of our clients perform.

This can be achieved by getting your web site listed on other web sites that have information related to your own. Some web sites allow you to add your link for free yet other web sites will charge you for the privelege. However the most common method is reciprocal linking.

Reciprocal linking
Reciprocal linking is basically a link swap. Web sites will link back to your web site if you place a link to their web site on yours. It is a mutually beneficial relationship for all concerned. We highly recommend you consider having a links page for this very reason. For more information please contact us.